Chris Hagedorn - Hawthorne

Read Time:3 Minute, 34 Second

Chris Hagedorn – Hawthorne

In this very special episode, Nick Morin interviews Chris Hagedorn the CEO of Hawthorne!

We dive into his personal insight on how to run a successful cannabis company, where the industry is headed and much more!

Hawthorne Gardening
https://www.hawthornegc.com/

Hawthorne 360
https://www.hawthorne-gardening.com/hawthorne-360/

Quest
https://www.questclimate.com/

Gavita
https://www.instagram.com/gavitanorthamerica/
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Want your own Canna Cribs hat? Check out Alpine Hemp Co! https://www.alpinehempcompany.com/cannacribs-collab

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Check out Hawthorne on the interweb!
https://www.instagram.com/hawthornegc/

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What’s in the interview?

What is it like being a part of the gardening and agricultural industry since birth?
What a family legacy you have, how does it feel being in your shoes with regards to now leading the largest equipment retailer of growing supplies in the world?
What does a day in the life of Chris Hagedorn look like?
What was it like growing up in such a successful household?
Was it always expected that you and your brother Nicholas would join the family business?
Who’s idea was it to focus on the cannabis industry?
What is it like working with your father and brother? Do you consider Hawthorne a family-run business?

From a corporate responsibility standpoint, what is Hawthorne doing to help make sure that environmentally sustainable products are top of mind when developing new products?
Let’s talk about what type of innovation you guys are doing in some of your larger energy-consuming products. What percentage of your portfolios now have LED tech vs. HPS?
What new and innovative products are you and your teams designing and building for the future?
What role do you see the company playing in helping to advance the industry and support communities in ways that go beyond your products? Examples of giving back?
Sustainability is a key factor in what you guys are all about, please talk a little bit more about what that means from both a business sense to be an environmentally conscious company.
What about that precious H2O, what type of innovation in reclamation tools are you guys proud of?
Clear the air on common misconceptions of who Hawthorne and Scotts Miracle-Gro are and who they are not.

Talk to us about what exactly Hawthorne’s business model is.
How did you decide on the acquisition strategy of each of your brands and Sunlight Supply?
What is Hawthorne 360?
Most people don’t know that the tech services that your tech team provides are completely free of charge. Where did you and the team come up with the idea to provide free services at this scale?
Let’s talk about your R&D facility up in Kelowna, British Columbia.
What is it like being able to finally have your very own state-of-the-art cannabis facility to do research and development on?
What was it like doing R&D prior to your having the facility devoted to research directly on cannabis plants?
What was it like convincing SMG and investors that building out a $15MM R&D facility in Canada was the way to go?
What innovations have come out of the R&D you are doing at this facility?
It sounds like your grandfather instilled a very high moral standard in you and your brother to be good stewards of the earth from a corporate standpoint.
Are you planning international expansion as the world slowly begins to open up?
At the end of your career, when you look back at what you are building today, what are you most proud of and why?
What does the future of growing cannabis look like 10 years from now when it comes to a grower at home and commercially licensed? Will it be easier to procure equipment?

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