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29 thoughts on “Microsoft’s $1 Billion Phone Disaster

  1. I would strongly disagree on the “well executed” claim for Windows Phone.

    They did a lot right, but missed out on the most important part of the Smart Phone ecosystem: popular Apps!

    A few million spent bribing/paying the biggest app makers to have high quality day one WP7 versions may have saved the platform. The software and hardware was genuinely innovative, and they also had large municipal and corporate contracts for phone hardware and service. The only downside was a complete lack of consumer/civilian software.

    I still have one of their phones I use for some games and as a media player. It was a great platform with bad planning/support.

  2. I had a Kin One. Yes, it was a flawed phone, but the UI/UX was similar to its sibling (Windows Phone) and had some good ideas. The form factor was also quite satisfying to use due to the size and physical keyboard.

    It also had Zune app and Zune Pass integration (later known as Xbox Music), which actually was a good rival to Spotify and iTunes at the time, giving you a free album to download (as in own, even after subscription ends) per month, as well as unlimited streaming, for $9.99.

    That integration was the main reason I got the Kin One, despite the drawbacks.

  3. Funny thing, Microsoft had Windows Mobile 6.1 years before the iPhone. And could have cornered the market if they pivoted correctly.
    I remember in 2004 / 2005 I had an HTC "smartphone" skinned with windows Mobile 6.1 as the OS.

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