Porsche Profits Fall 99% as CEO in Crisis Mode

49 thoughts on “Porsche Profits Fall 99% as CEO in Crisis Mode”

1. Thanks for watching!

   Quick clarification.

   In the intro, I mentioned Porsche was known for their "stability" and to summarise the financial issues for brevity, I later mentioned that they had "dips along the way".

   But I should have elaborated the financial history a bit more as I can see why this can be viewed as mischaracterisation.

   Thanks for pointing this out (as always) and thanks for the support in 2025!

   If you're reading this, I hope you have an incredible Christmas and New Year's.

   Cheers, have a good one.

2. This comment section is rural😂

3. western companies spent decades staying afloat with billions in govt grants and tax breaks, and now that they finally have competition they're whining about China giving govt grants.

4. Ok Porsche hear me out. 30 years ago you went to Toyota for help with turning your company around. Why don’t we revisit this again, but better this time. You partner with cash cow Lexus. Lexus provides the funding to develop 2 new platforms. One is a modular RWD platform that can underpin the Machan, Cayenne, IS, ES, NX, and RX. The cars share a platform but each manufacturer make their own engines. You put a clause in the agreement that Lexus can never put an engine in their version of the platform that’s more powerful than yours. The second platform is the next 911 platform which is used ONLY by Porsche but Lexus get a small 5% cut of the profits.

   Porsche gets to stay alive with funding from a Japanese auto giant and Lexus gets incredible RWD platforms with development from one of the greatest performance automakers to underpin all of their core models 😌👍🏾

5. You got the coolest voice bro

6. Lets just face reality. Most people in the western world don’t want electric cars.

7. ¿Los culpables no será la transición energética?
   ¿Agenda 2030?

8. Nobody is going to mention how the script feels so AI?

9. The old Porsche was so ugly but luxurious 😢

10. If i had ten thousand dollars for every time porche was in financial trouble, i still couldnt afford to own or maintain one xD

11. I wish the prices of Porsche would fall, best cars made

12. pls upload i miss you

13. Practically nobody wants electric porsche. And practically noone wants electric gadget as a "car"

14. Dagogo, how about a video on how the Chinese build so cheaply. People would buy Porsche if they could afford it. I owned one for about a year and quickly realized the expense to maintain one was expensive. Most fun car I ever owned and would own another one if money weren't the issue.

15. I started to notice that these videos have more and more made-up facts just to sound more interesting. But this bullshit about the long-term financial stability of Porsche shows that this guy simply does not care and makes low-effort videos just for clicks. This was the last time I watched ColdFusion. And I'm going to investigate what is really behind the "99%" decline, because I bet that Porsche isn't really going down like it is presented. It's disgusting what people do for money nowadays and I'm sad that viewers trust dishonest pretenders like the one making these videos…

16. If they made the taycan cheaper they would've sold more than they could make but they care more about elitism and prestige now the car from xiaomi is gonna crush that market

17. does not matter how much or how little an electric porsche costs, it still sucks like an electric vacuum cleaner

18. Porsche's 99% drop is a perfect case study on how fast legacy empires can bleed. It shows that even the strongest brands aren't immune to the digital and economic shifts we're seeing. This definitely echoes the structural resets predicted for the 2030 economy.

19. China is actually taking over in automobiles worldwide because of affordability and build very smart cars

20. I recently drove some high end Chinese cars… they are a pathetic.

21. Grey work, happy New yewr

22. Evolve or die

23. Great video. I think the focus to hybrid is a smart move. Going ALL in on EV is a huge gamble that I don't think will ever payoff until you can charge your EV faster than a Gas / Hybrid vehicle. One thing that bugged me was when you said Porsche 911 Spyder and showed a 918 Spyder at 0:33. 😉

24. Ive realized w cars – and pretty much any other consumer product nowadays – you are paying for the logo/brand, nothing more. You are not buying a well-engineered product, you are buying the right to say you own a porsche. Im sure porsche is still nicer than most other car brands, but these brands are asking us to pay more than ever, while delivering less than ever.

    Look at what happened to mcdonalds. They were scared of the fast casual trend in the early 2010s and decided to "rebrand" and make eating at mcdonalds cool. It wasnt a place to grab a quick, cheap bit to eat. It became almost like a status symbol. And before you knew it, combo meals went from $7 to $18. All while the product got worse (not that it was incredible to begin with). You were no longer paying to eat a cheap, convenient meal. You were paying for the "privilege" to eat at a place like mcdonalds.

    What happened when the covid-flation ended? They somehow magically went back to the value menu and $7-$9 combo meals

25. Can someone please tell me the outro song

26. Go electric go broke

27. Just make good stuff and stop making everything Windows tier junk and problem solved

28. Wait are you top 10 in rivals???

29. 01:21 99% profit drop isn’t a “transition,” it’s a faceplant. Turns out nostalgia doesn’t run on batteries, and brand prestige can’t out-software China. If Porsche needs SUVs and hybrids to survive, maybe the golden age is already in the rearview mirror. Thoughts? 🍿

30. I think they need to go Hybrid or bust.

31. So i guess dont go EV until 2027 :P, in EU that is.

32. I wouldn't sell the farm quite so quickly yet. Yes, Porsches in a bad position right now, but the xiaomi cars are blowing up and catching fire at an incredible rate throughout China. Additionally, their super software that you tout in your video has caused numerous crashes and deaths. People find that they can't control the car or It shuts off as they're driving down a highway. Even worse, the car crashes, catches fire, and surprise!!! Drivers can't open the doors Spider-Man can't get the people out in time and they die. So charmy's got a lot of work to do before they become the world car that you think they ar🎉e.

33. Idk, maybe making the only affordable cars for normal people electric vehicles that no one wants that we can buy when they depreciate 50% in one year isn't the best sales pitch

34. everything shitty in germany nowaday

35. Squashed Beetles..

36. So basically they went the dumb route as many ev-evangelists on Quora is saying, "ev is the way to go".

    Pure Ev will always be a niche until it isn't. And it won't be for the next 50 years at least. Hybrids? Maybe. Toyota gamble paid off.

37. The conclusion in this video is incorrect. The market did not shift. Porsche truly gambled and refused to scale into EV while testing demand.

38. The entire German car industry has been in crisis since diesel gate…

39. Am still waiting for someone to explain how they got "Poor-SHAH" out of "Porsche".

40. I was (still am] in love with the EV lineup they have. I remember when shopping around for it, I tried so hard to get one of those, and the dealer was like "Porsche is not Audi, we have small production, and our cars are expensive," basically shutting the door on a potential buyer. The issue was Porsche asking $2500 for an EV lease, which is absurd. I was willing to go as far as $1000. I hope the brand doesnt die as its one of my favorite brands

41. This is what happens when your customers are getting poorer. no one cares about heritage anymore, they want value. they can’t afford to pay extra for the brand name.

42. Like!

43. Wrong products (to a large extent). In the all days, a porsche was a small sports car. Not any longer. Even a cayman weights over 1600 kg. So they are in a market segment there there are a lot of others who are making the same type of product.
    Not to mention the electric Tycian or how ever they spell it. +2000kg. Far to heavy.

44. Maybe I’m old fashioned… but “tech” as the first attribute of a great car is jarring… attention stupid people… it’s a vehicle, it will last far longer than the current round of software + your phone already does 90% of what car ‘tech’ can do. Build quality, durability style and comfort and engine and suspension performance is all that matters. For $200000 you should get all of that and Not dumbass tech that will be inferior to your phone in 24 months

45. 13:46 Bro is from Perth? Scarborough beach is unmistakable hahaha!

46. 99 procent is alot but not for nothing

47. Go EV go broke. Simple. The taycan is absolute trash and is worthless after no time.

48. Yes because they went electric.

49. 0:23 Financial stability? lol no. Tell us you have no idea about Porsches' history.

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