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With $10 billion spent, Apple’s secretive car project has been cancelled, but what went wrong, and why did they want to make a car? In this episode we find out the confusion and chaos behind the scenes.

Sources: https://docs.google.com/document/d/1GJqsoK3dHP5EkfaFSX-sAR3e_KJmISK9KLTkTACPBBk/edit?usp=sharing

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Producer: Dagogo Altraide
Writers: Tawsif Akkas, Dagogo Altraide
Editors: Brayden Laffrey

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40 thoughts on “The Apple Car – A $10 Billion Failure

  1. Self driving is not possible? Then why has Musk promised it every year, "next year", for nearly 10 years?

    Oh right, he is a snake oil salesman and those statements are made just to pump up stock prices. I forgot. 😀

  2. Imo the battery technology is a massive undertaking that is difficult to crack..even for Apple. A Toyota executive recently said the resource that’s needed to build one EV can build 6 hybrid cars.
    More innovation is needed to make financial & environmental sense.

  3. The iCrash, with price almost twice that of any competitors, requiring internet connection at all times, and will receive monthly software updates for no purpose other than making the car slower.

  4. When I first saw car navigation system I thought the systems should sell ads to places to be included in their software. While driving I don't want to use Google maps trying to find a gas station or restaurant.

  5. ONCE AND FOR ALWAYS: APPLE IS NOT – I REPEAT NOT – AN INNOVATIVE TECH COMPANY.
    Apple is a MARKETING COMPANY. IT'S MOUTH IS A 1000 BIGGER THAN IT'S POTENTIAL.

  6. Apple flounders and now Xiaomi is right about to launch their own car. American companies are deeply far behind than the rest of the world in certain tech areas and they don't seem to want to understand that.

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