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Thanks to squabbling management, unpopular products and a lack of direction, the world’s most famous company – Apple – was once weeks away from bankruptcy. We interview former executives to find out how Apple survived.

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21 thoughts on “How Apple Almost Went Bankrupt In The Mid-90s (Tech Giant Documentary) | Real Stories

  1. Steve Jobs was Apple. He was first and foremost a marketer, not an innovator. After his passing, we keep on getting the same recycled designs. iPhone 14 looks like my old iPhone 4S, but you can buy the 14 in blue, not just in piano black. I won't even mention the return of the magnasafe plug on the recent MacBook laptops.

  2. I got inspired by Steve jobs many years ago when I was in a diffficult situation that shattered my entire Life….In 2016 I had to begin a new Life again that's when I put NeXT( Sulthan NeXT) in my name….I started working very hard inspite of many difficulties and finally I got a job in a public sector Bank in India…. Now I have family and respectable life and career…. Thanks to Steve jobs👍🙂….

  3. What turned me away from Apple after owning several Apple iPhones and tablets over the years was the ridiculous price for larger storage and the inability to insert an SD card. I switched to a Samsung Tablet and Phone a year ago and love it!

  4. As an Android die hard fan (did have my first smartphone – a jb Iphone i4 but realised I don't need to jb with Android hence Android user since) I do appreciate the early Apple products and Steve Jobs vision, determination, innovation and heart for the brand.

    It made sense, it brought about the new technological renaissance of portable devices and hardware in the early to mid 00s. Not to mention streaming services before it was even a thing.

    It's such a shame though after his death Apple inevitably went down the profit first route as the Pepsi ex-CEO then attempted to do I.e. profit first, innovation last.

    If Apple start to revolutionise the industry again I'd certainly be interested and competition would be wild! imagine the range of out there tech we'll have!? If only…

  5. “Apple isn’t a business”

    This really is true. There’s a lot of things while joked about that Apple somehow commercially pulled off that no other company would even dream of pulling off let alone generating profit off of.

  6. In 1996, I recommended a large corporation to purchase an earlier model of a laptop, as the current one they wanted sucked.  
    The purchase manager overrode my suggestion, and purchased the hardware from an (original) AppleStore. 
    (for corporations)
    For the next 6 months they had major problems.
    All cleared up when Apple recalled the line of laptops and replaced the logic board.

  7. They sued Microsoft for a monopoly and won (why aren’t companies like Google, Amazon being sued today??)… Microsoft is really behind what they are today

  8. Jesus christ Apple did not "Invent" iPhone tech. Everyone already knew about touch screens, everyone already had MP3's on their phones. Apple just had a huge fanbase and so it became the first company to get the rights to this tech and put it in a phone. You want to talk about something impressive they did. No one had done the two-finger pinch with touch screen. That was the wow factor of the iPhone. Not the phone itself. It's like the people who did the research for this just went on wiki and regurgitated it.

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