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44 thoughts on “The story of the $1,000,000 van

  1. Amazing! Someone just forwarded this to me. So glad the IDEA is still around!

    I was a co-founder of Bright Auto. This was a very rough prototype (show car) to showcase the design and functionality of the concept, but was NOT intended to be a working car- hence no heat, wipers, etc.

    Bright is a very long story but the concept was to electrify delivery and service fleets. This was a plug in hybrid (as in 2010 batteries were super expensive), with an innovative “through the road” architecture where the rear axle was electric drive to complement the traditional front ICE. The van could drive on EV for about 35-40 miles than switch to hybrid drive.

    The style of the van was due to the focus on aerodynamics to improve efficiency and range.

    Bright was the first investment of GM Ventures ($5M) and was on track to produce these for fleets, but got hammered by the “Great Recession.” We were very close to getting a DOE loan (the one Tesla got) but why we didn’t is a story for another day.

    I can confirm a lot of blood, sweat, and tears went into this prototype. Thank you for saving this and honoring the engineers who worked on it.

  2. Well. The technology to build this van is bieng used industry wide. The glue on body panels, aluminum constructions, and electronic internal parts.

  3. I posted the below comment on a climate change video.

    I could design an electric vehicle that is as convenient as a gas powered vehicle.
    It would be necessarily ugly and shaped like a minivan and use about a third the amount of batteries as the current market leaders and be able to do a cross country trip with ten to fifteen minute repower stops every two to four hours of travel. It would be about the cost of an ordinary vehicle with a battery lease agreement.
    Of course I doubt very much that anyone would actually want me to build this vehicle because it wouldn’t fit the virtue/ wealth signalling lip service climate alarmists actually want.
    https://youtu.be/-NF8HyjnO8g

  4. If it wae intended to be a dune buggy rec vehicle the lack of heat, a/c, wipers and roll-down windows wouldn't be a problem. For a road-going vehicle for gov't use (USPS?) a problem. By the time all these things (and perhaps others needed to meet safety inspections: no wipers = fail in my state) are added & sorted out the weight & cost go up perhaps cancelling any advantages the prototype had.

  5. Good sales lesson if you get a offer from someone that hasn't seen or experienced your product there not a serious buyer and if you agree to there offer they will show up expecting to get it at half the offer because they smell blood in the water

  6. So if there's any good news about this story it is never purchased anything that you don't understand and have no plan as to how to value it. Comphrende. Cheers🥂

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