Barcodes have radically changed the world, helping fuel the rise of everything from massive companies like Walmart to major world powers like China. And it all started with a man daydreaming on a beach in 1949.

This is The Lightbulb Moment. A Cheddar and CuriosityStream Original Series. The show that uncovers the surprising impact of less-celebrated inventions and the moments of inspiration that made them possible.

Watch 13 minute versions here on Cheddar’s YouTube page. You can also watch the full 22 minute episodes on CuriosityStream and on Cheddar’s live network Wednesdays, at 8 p.m.

http://curiositystream.com/cheddar​​

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