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Sometimes car companies deliberately lose money producing a halo-car, and today we’re talking about some of the most successful and unsuccessful ones ever.

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24 thoughts on “Why Car Companies Lose Money on Purpose

  1. 15:30 ha! I worked on that shoot with the two Caddy prototypes. The El Mirage was insanely gorgeous, inside and out.
    Fun Fact: The house we shot at, was used in John Woo's Face/Off as the clinic where Nic Cage's & John Travolta's characters had their face-swap surgeries.

    Cadillac should've released the El Mirage, even with a more 'normal' interior. The body and the overall size… yeah… they'd have sold every one they built, no problem.

    15:56 the house again in the top-center photo in their GIS. It looks like a tech company headquarters, but it's a residential house designed by architect Ed Niles.

  2. My cousin has a phaeton, and i can 100% say that its a sick ass ride, especially for the time!
    VW dealerships were required to have Phaeton specific technicians to work on the vehicles as the platform was so different.

  3. It's the flagship model. It leads and always gets hit and sunk first, but it looks scarry, and is hard to take down in the navy. It also shows the type of person with the country's flags, often put over the sails. The flagship has some of the bravest sailors and they typically are harder to kill. The winning flagship typically has the strongest military, slowing down the will to fight the rest of the time.

    Same with cars. Big looser, looks shiny and flashy, reflects trickled down technology. If it can beat other flagship cars in some way, that's the way in which the rest of the brand is leading the industry. So dodge had the Viper, which lost money, but makes dodge come off as daring and different. As it was the only front-engine "mid-engine European type" premium sports car ever made in the US.

    At many times, the corvette lost Chevy money. Especially considering racing investments. The cars themselves profit, but the 50 billion invested into racing lost money.

    Ford did a trick. They let Shelby make a different car with their platform. Evryone profited and they still had a strong flagship, but dodge did better with the Challenger, which took over from the Viper, and led the brand and same time took profits.

  4. I want that Phaeton… Doesnt matter if it is the w8 or w12. its beautiful. The CC is the Wish version of it lol. Note… i have the wish version of the Phaeton

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